• SA readers who would like to explore local writing but without the expense of buying lots of books (or busy readers, who want a “rough guide” to dip into) Tourists and tourist outlets (aggressive marketing could be v. effective here) • Visitors (students, backpackers, temporary workers, interns) • Homesick expats working abroad or emigrated • A gift book (to be marketed as such to above targets) • Tie-in to local television programmes such as Going Nowhere Slowly Possible prescription for: • SA lit courses (now compulsory at many tertiary institutions) • Study-abroad programmes (such as run by SIT) • Specialist tours (such as run by Gandhi Foundation) |